Guides
Articles on AI visibility, GEO and SEO, from our own work.
- 2 Oct 2026
Structured data: introducing your business to AI
Structured data lets you state who you are, where you are and what you do in a form machines can read. It does not guarantee a place in AI answers, but it makes you unambiguous.
- 29 Sept 2026
AI visibility for law firms: what is allowed under Turkey's advertising ban
For law firms, AI visibility is about accuracy, not promotion. Keeping the information the advertising ban allows correct and consistent everywhere is enough, and it is the safest route.
- 22 Sept 2026
How to measure AI visibility
AI answers can change every time you ask. Measuring properly takes a fixed set of questions, separate records per engine and a monthly repeat.
- 15 Sept 2026
AI crawlers, robots.txt and llms.txt: which doors to keep open
AI companies run bots that do different jobs: some collect data for model training, others read your pages during live search. You should choose which ones to allow on purpose.
- 8 Sept 2026
What is GEO? The basics of showing up in AI answers
GEO is about making sure your business shows up, accurately, in answers from tools like ChatGPT, Gemini and Perplexity. It does not replace SEO, it builds on it.