Information architecture
Pages built around questions
We derive the menu and page plan from the questions your customers ask. Every important question gets a clear page, answered in the heading and the first paragraph.
Web design
A website born ready for AI.
Most sites get built first and made visible later. We flip that order: we start from the questions your customers ask and shape the page structure, content and technical setup around them. Sparkzone has been doing web, brand, campaign and product work since 2022.
01Built in
Built in from the start, not bolted on
Structured data
An identity machines can read
Company, service, people, product and FAQ details are marked up with schema.org structured data. An llms.txt file and robots settings open to AI crawlers are ready at launch.
Speed
Light, fast pages
A static build, compressed and correctly sized images, no unnecessary scripts. Speed is part of the design, not an afterthought.
Multilingual
Every language at its own URL
English or any other language launches on its own URLs, properly linked to the others. For exporters, we plan around the questions foreign buyers ask too.
Trust
Author, reviewer and date
Who wrote it, who reviewed it, when it was last updated. The details Google and AI look for when judging trust are part of the page templates.
Pano
Content managed from the dashboard
After launch, content changes are previewed and approved in Pano before going live. The dashboard is in early access; until it opens, we handle changes with you by email.
02Process
From questions to launch
- Step 1
Discovery
We talk through your business, your customers and your competitors, and pin down the advertising and promotion rules that apply to your industry.
- Step 2
Question map and page plan
We gather your customers' questions and decide which page answers which. The sitemap comes out of this.
- Step 3
Design
We set a visual language that fits your brand and show the key pages as designs first. Development starts once you approve.
- Step 4
Development and content
We build the site on Pano and write the content with you. Every page is open for your review on a preview URL before launch.
- Step 5
Launch and first measurement
Once the site is live we measure its AI visibility. If you continue with tracking, that becomes the baseline.
03FAQ
About web design
How long does a site take?
It depends on the number of pages, the number of languages and whether the content is ready. After the discovery call, the proposal lays out the schedule week by week.
Who writes the content?
We do it together. You and your teams know your business best; we shape the questions, the page structure and the copy. Every text that goes live follows the approval process you set.
Do you work with WordPress?
We build new sites on Pano. If you're on WordPress, we either migrate it or run visibility work on your current site. We'll discuss which fits you during the analysis.
We're in a regulated field like healthcare, law or finance. Is that a problem?
No, but it takes care. We pin down your industry's promotion rules during discovery and work within regulations such as health promotion rules and Turkish bar advertising restrictions, and we keep risky content such as testimonials, success stories and outcome promises off your site.
What happens after launch?
With the infrastructure package we handle hosting, certificates and domain renewals. With Visibility Tracking, monthly measurement and content work continue. Both are optional.
04Free analysis
Planning a new website?
Let's start with where you are now. Leave your website and we'll measure who AI recommends in your industry and send you the results.