AI answer · E-commerce · productSample
Question"Can you recommend waterproof hiking boots, and where can I buy them?"
Some shops that carry waterproof hiking boots:
- Rota Outdoor
- Your shopYou
- Kuzey Sport
Sources: 4 sites
E-commerce
Shopping now starts with "which one should I buy?"
Shoppers ask AI to compare products and check sizes and compatibility. Marketplaces tend to dominate the answers. For your own store to appear as well, the details of thousands of products need to be complete, consistent and machine-readable.
Four engines
- ChatGPT
- Gemini
- Perplexity
- Google AI Overviews
- ChatGPT
- Gemini
- Perplexity
- Google AI Overviews
01What people ask
What shoppers ask AI
These answers list products, brands and places to buy. If your product page is a photo and two lines copied from the manufacturer, AI skips it and cites the marketplace listing that describes the same product better.
Comparison
"For a small flat, is a robot vacuum or a stick vacuum the better choice?"
Choosing within a category
"I need an ergonomic office chair under 300 euros. What should I look for?"
Compatibility
"Which coffee machine models does this filter fit?"
Brand store
"Is it better to buy [brand name] from its official site or from a marketplace?"
Store policies
"How many days do I have to return items to this shop, and is shipping free?"
02What we do
Fixes that work at catalog scale
Template-level product structured data
We set up Product and Offer markup once in the product template and the whole catalog benefits. Name, brand, price, stock, dimensions and variants always match what the page shows.
Guide to structured dataBuying guides on category pages
On the categories that drive revenue, we add short guides and questions that answer where shoppers get stuck. We also stop filter pages from multiplying into near-duplicates.
Product descriptions, in priority order
We don't rewrite every product by hand. We start with the products that bring the most sales and searches and fill in materials, dimensions, use and care there first.
Marketplace versus your own site
We measure separately whether AI shows you through your own site or your marketplace store, and point out which product details your site is missing to compete.
Consistent store policies
We check that shipping, returns, payment and contact details match across your site, Google Business Profile and marketplace stores.
03Common questions
E-commerce teams ask
Do we need to change platforms?
Usually not. Most structured data and template changes can be made on your current platform. If something isn't possible, the analysis says so plainly.
We have our own development team. How do we work together?
We hand template changes to your team as tickets, or apply them ourselves after approval. On the content side we work alongside your category and product teams.
We also sell on marketplaces. Does this affect them?
Consistent product data helps your marketplace stores too. We're not trying to reduce marketplace sales, only to get your own site into the answer as well.
Does this replace Google Shopping ads?
No, it's separate from advertising. Ads stay visible while the budget lasts. This work strengthens the product information itself.
04Free analysis
Do your products show up in comparisons?
Leave your website. We'll measure which sites and products AI recommends in your category, with marketplaces broken out, and send you the results.