AI answer · Healthcare · hospitalSample
Question"Which private hospitals in Izmir have a cardiac surgery department?"
Some private hospitals in Izmir with cardiac surgery:
- Korfez Hospital
- Your hospitalYou
- Bornova Health
Sources: 4 sites
Healthcare
Patients ask AI before they choose a department.
Which hospital has which department, which branch is open on Saturday, which doctor sees patients in which building? The answer should come from your own site. Health advertising rules in Turkey are strict and penalties are heavy, so we write sourced content that never promises results.
Four engines
- ChatGPT
- Gemini
- Perplexity
- Google AI Overviews
- ChatGPT
- Gemini
- Perplexity
- Google AI Overviews
01What people ask
Health questions people ask AI
Answers name hospitals and branches, departments, addresses and opening hours. The more locations you have, the more chances for something to go stale: a closed unit or a doctor who has left can linger in AI answers for months.
Department and location
"Which private hospitals in Ankara have a paediatric cardiology department?"
Doctors
"Which ophthalmologists see patients at the [hospital name] Atasehir branch?"
Practical details
"Are outpatient clinics open on Sundays at [hospital name] in Bornova?"
Insurance
"Which hospitals with an IVF centre accept my private health insurance?"
International patients
"Is there a hospital in Istanbul with English-speaking staff for international patients?"
02What we do
Accurate information across many locations
Location, department and doctor pages
Each location's address, departments, hours and doctors on separate, current pages. We set up a routine for doctor changes and closed units.
Compliance review
We review your site against Turkey's regulation on promotion and information in health services, listing risky content such as "best", "guaranteed", patient testimonials and before-and-after images, and fixing it.
Sourced patient information
Pages answering common general questions, with the author doctor's name and title, references and a last-updated date. The wording always points to a doctor for diagnosis and treatment.
Consistent records for every location
We check that each location's Google Business Profile, site page and directory listings carry the same name, address and phone number. Hospital, MedicalClinic and Physician markup is set up without reviews or ratings.
Institutional approval flow
Every change goes through an approval queue for medical management, legal and communications before it goes live. Pano keeps a record of who approved what and when.
03Common questions
Healthcare providers ask
Isn't health advertising banned in Turkey?
Promotion aimed at creating demand is banned. Institution and doctor titles, departments, where and when patients are seen, and general health information can be shared. That is the only area we work in.
Can you promise more patients?
No, we make no such promise. What we commit to is doing the work needed for AI and Google to give accurate information about your institution, and measuring and showing it.
We have an international patient unit. Do you work in other languages?
Yes. The same rules apply to foreign-language pages: no prices, packages or outcome claims, just departments, doctors, contact details and process. We measure in those languages too.
Who is responsible for medical accuracy?
Your institution. Every piece of content comes to you for approval before publishing. We handle language, structure, sourcing and compliance; your doctors sign off on medical accuracy.
04Free analysis
Does AI describe your locations correctly?
Leave your website. We'll look at how AI describes your departments, locations and doctors and send you a list of the inconsistencies we find.